Market Research in Healthcare: Why It Matters and How to Do It In today’s increasingly competitive and patient-centric healthcare environment, understanding your audience is not just an advantage—it’s essential. Market…
The 5 Ps of Marketing in Healthcare: A Comprehensive Guide In the healthcare industry, marketing carries unique challenges compared to other sectors. Patients are not just customers—they are individuals seeking…
The Art and Science of Cold Calling: Strategies for Success in Modern Sales Introduction: What Is Cold Calling?Cold calling is a traditional yet enduring method in sales where a salesperson…
Market Research in Healthcare: Why It Matters and How to Do It In today’s increasingly competitive and patient-centric healthcare environment, understanding your audience is not just an advantage—it’s essential. Market…
How the Internet Changed Patient-Physician Communication and How to Make the Best Out of It: A Guide for Patients Overview The internet has revolutionized healthcare, significantly transforming patient-physician interactions. Today,…
How the Internet Changed Patient-Physician Communication and How Physicians Can Leverage It Effectively Overview In the rapidly evolving digital age, the internet has profoundly reshaped patient-physician communication. Today’s patients expect…
Making the Most of Your Summer Trip to Istanbul: A Smart Way to Get a Comprehensive Health Check-Up Overview Summer is not only the perfect time to unwind and explore…
What Is Performance Marketing in Healthcare? Performance marketing in healthcare refers to a digital marketing approach focused on measurable results. Unlike traditional branding or awareness campaigns, performance marketing emphasizes tangible…
The New Turkish Health Tourism Regulations: Comprehensive Insights and Implications Overview Turkey has taken substantial steps to restructure and enhance its health tourism industry through the introduction of the latest…
The Impact of Inflation on Turkish Health Tourism Turkey has emerged as a prominent destination for health tourism, attracting patients worldwide with its high-quality medical services and cost-effective treatments. However,…